Bombay Dyeing Brings Festive Elegance Home
Homegrown textile major Bombay Dyeing has rolled out its Festive 2025 Collection, blending heritage-inspired designs with contemporary aesthetics to capture the spirit of India’s festive season.
The launch comes at a time when consumers are seeking premium home fashion that doubles up as both indulgent personal upgrades and elegant gifting solutions.
The bedsheet segment is the centrepiece of the new line. The Celebrating India range draws inspiration from traditional crafts such as Gujarat’s Ajrakh and Kerala’s Kasavu weaves, crafted in 300 TC cotton and packaged in collectible gift editions.
Rani ka Baug, inspired by Jaipur’s royal gardens, features digital prints on 400 TC cotton, while Grid Space offers minimalist geometric patterns aimed at urban households. The Ethnicity range reinterprets heritage motifs with earthy palettes and festive-ready packaging.
In the towels category, Bombay Dyeing has introduced Super UltrX, a quick-dry, ultra-absorbent line designed for consumers with active lifestyles, and Santino, a plush, high GSM towel collection with embroidery, positioned as everyday spa-like luxury.
“Festivals are about creating warm, inviting spaces that reflect both tradition and modern comfort. With this collection, we continue to tell India’s stories through textiles by blending artistry, elegance and functionality,” said Khiroda Jena, Chief Financial Officer – Operations, Bombay Dyeing.
With the festive season being a peak demand period for home textiles, the collection is expected to tap into both the home makeover and gifting markets. Industry analysts note that by marrying heritage motifs with modern design technology, Bombay Dyeing is reinforcing its position as one of India’s most trusted names in home fashion.
