Calvin Klein Taps BTS’ Jung Kook For Spring 2026 Denim Campaign
Calvin Klein Inc., part of PVH Corp., has unveiled its Spring 2026 denim campaign starring global brand ambassador Jung Kook of BTS.
Directed and shot by renowned photographer Mert Alas, the campaign places denim at the centre of personal expression, spotlighting Jung Kook’s distinctive style and cultural influence.
The high-impact film blends fashion and entertainment, set to a recognizable soundtrack and driven by Jung Kook’s signature choreography and magnetic screen presence. A cameo from New York City icon Rosie Perez adds to the cinematic energy.
The collection highlights Calvin Klein’s denim staples, including the 90s Straight, relaxed Baggy silhouettes and updated versions of the iconic Trucker jacket, refreshed with elevated washes and modern versatility. Casual logo tees and oversized bombers round out the looks, reinforcing denim as both everyday uniform and bold statement.
“I love Calvin Klein jeans because they’re designed to be lived in,” said Jung Kook, noting that the campaign nods to ‘90s style while feeling contemporary. He added that the project brought together his passion for music, dance and fashion against the dynamic backdrop of the city.
The Spring 2026 campaign launched globally on February 24 across Calvin Klein retail stores, calvinklein.com, social platforms and high-impact out-of-home placements.
