Global sportswear giant PUMA and the Aston Martin Aramco Formula One Team have launched their latest collaboration, Engineered for the Everyday, a collection that merges track-inspired performance with everyday style and comfort. Designed for those who move with purpose, the range reflects the
Walmart has announced a partnership with OpenAI to bring AI-first shopping experiences to customers and Sam’s Club members, enabling purchases directly through ChatGPT with Instant Checkout. The collaboration aims to transform retail from reactive to proactive, allowing AI to anticipate customer needs and simplify everyday shopping. “Traditional eCommerce experiences
Galeries Lafayette, one of the world’s most iconic department stores, is set to open its first Indian flagship store early next month at the historic Turner Morrison and Voltas House buildings in Mumbai’s Kala Ghoda district. The launch marks a defining moment in India’s luxury retail evolution, melding the French brand’s 130-year heritage with the […]
Pantaloons, one of India’s most trusted fashion brands, has appointed acclaimed actor Samantha Ruth Prabhu as its first-ever brand ambassador, marking a new chapter in the brand’s journey toward modern, trend-forward fashion. To celebrate, Pantaloons has launched its festive campaign, ‘Spark Your Imagination’, inspiring consumers to create their own fashion stories with
FabriCare by D’Decor has launched its latest festive collection, designed to bring warmth, elegance, and celebration into every home. The new range showcases luxurious velvet jacquards, plush chenilles, and refined woven upholsteries, ideal for the season’s décor transformations. Highlights include the Elysian Velvet with its 3D illusion effect, the intricate Textura
BOSS redefined functionality, simplicity and precision with bold statements of contemporary design at its Spring/Summer 2026 show, staged at Fonderia Macchi in Milan under the theme ‘The BOSS Paradox.’ The collection explored the interplay of order and disorder, weaving together opposing narratives to create a dynamic visual dialogue. Creative Director Marco Falcioni said
TechnoSport, India’s fastest-growing activewear brand, has announced the launch of its kids’ activewear collection on FirstCry, India’s leading platform for baby and kids’ products. The move reinforces TechnoSport’s commitment to providing performance-driven, comfortable, and affordable apparel designed specifically for children with active lifestyles. The brand debuts
Harper Hygienics S.A. announced the appointment of Janis Bormanis to its Supervisory Board, effective September 24, 2025. Bormanis is a seasoned financial expert with extensive experience in corporate and investment banking, debt and project financing, and capital markets. He has held senior leadership roles at major banks in Germany and Latvia and has advised on […]
Pantaloons, one of India’s most loved fashion and lifestyle retailers from Aditya Birla Fashion and Retail Ltd. (ABFRL), unveiled its new Festive Edit collection at the relaunch of its flagship R City Mall store in Mumbai. The occasion was graced by Bollywood style icon Rhea Kapoor, who also hosted an exclusive Styling Masterclass, inspiring shoppers […]
Van Heusen from Aditya Birla Lifestyle Brands Limited, has unveiled an exclusive eveningwear collection inspired by Elvis Presley, the legendary style icon whose charisma reshaped both music and fashion. Part of the brand’s evolving “Born of Art” narrative, which has previously drawn on Renaissance and Cubist influences, this capsule turns to music as its next […]





















