VIP Clothing Limited, one of India’s most trusted innerwear and lifestyle companies, has announced its retail presence across Lulu Malls nationwide. The expansion will bring the brand’s wide range of products closer to millions of shoppers frequenting Lulu’s premium shopping destinations. With
Aditya Birla Fashion and Retail Ltd. (ABFRL), one of India’s leading fashion houses, has entered the premium occasion-wear segment with the launch of ‘Wishful’, an accessible luxury brand crafted for festive, wedding, and special occasions. Debuting at W stores, Wishful is designed for the modern Indian woman who seeks confidence, elegance, and style in every […]
The House of Rare, the fashion collective behind Rare Rabbit, Rareism, Rare Ones and Rare’Z, has joined hands with Zepto, India’s fastest-growing quick commerce platform, to deliver premium fashion to doorsteps in just 10 minutes. The partnership debuts with a curated selection of Rare Rabbit menswear in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The […]
Louis Philippe, the premium menswear brand known for its timeless elegance, has opened its second exclusive store in Dubai, strengthening its presence in the Middle East. The 1,185 sq. ft. store, located on the 1st Floor of BurJuman Mall, was inaugurated by Vishak Kumar, CEO, Aditya Birla Lifestyle Brands, and franchise partner Mahesh Pattabhiraman, Executive […]
As part of this year’s Second Hand September, Vinted has partnered with Oxfam and actor-activist Jameela Jamil to put pre-loved fashion in the spotlight. Jameela, the face of the campaign, will sell signature pieces from her personal wardrobe on Vinted, with all proceeds supporting Oxfam. Items from the Vinted and Oxfam Style for Change runway […]
Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a bold new fashion brand designed for India’s Gen Z and young, trend-conscious consumers. The launch introduces a fresh proposition, complete with a new brand name, identity, contemporary store layouts, and the hottest trend-driven products tailored to the vibrant and dynamic lifestyle […]
French menswear brand Celio has launched an exclusive Pokémon capsule collection in India, bringing beloved characters like Pikachu, Charizard, and Squirtle into the fashion spotlight. The officially licensed range, curated with Dream Theatre, aims to blend nostalgia with contemporary streetwear appeal. The collection features standout pieces including a yellow Pikachu
Aditya Birla Group Chairperson Kumar Mangalam Birla has said the group is strategically positioned to capture emerging opportunities in India’s fast-evolving fashion industry, with Aditya Birla Fashion and Retail Ltd (ABFRL) and Aditya Birla Lifestyle Brands Ltd (ABLBL) now operating as “dual growth engines.” Addressing shareholders in ABFRL’s latest annual report, Birla
Marks & Spencer (M&S) has launched its first dedicated resale service for clothing, footwear and accessories in partnership with eBay and resale specialist Reskinned, giving customers an easy way to trade in pre-loved fashion and shop second-hand items online. Under the initiative, customers can send back M&S garments through a free courier service after
Global apparel trade is navigating diverging trends midway through 2025, as consumer demand shifts, supply chains recalibrate and exporters face rising competition. The latest report ‘Apparel Trade Scenario in Key Global Markets and India (August 2025)’, published by consulting firm Wazir Advisors, shows that Europe and the UK are powering import growth, while Bangladesh





















