D’Decor Home Fabrics Strengthens Retail Presence With Kolhapur Showroom Launch
D’Decor Home Fabrics has expanded its retail footprint with the launch of a new exclusive showroom in Kolhapur on March 27, 2026. The latest addition marks another step in the brand’s ongoing nationwide expansion, reinforcing its growing connect with consumers seeking premium, design-led home décor solutions.
The new showroom is positioned as a signature destination, offering an immersive retail experience. It features an extensive range of curtains, upholstery fabrics, bed linen, and wallpapers, along with solutions from FabriCare by D’Decor, including easy-clean fabrics, rugs, blinds and other high-performance home furnishing products.
Designed to enhance customer engagement, the store includes curated experience zones that allow visitors to explore a wide variety of textures, patterns and finishes, while visualising personalised home décor solutions. The space reflects D’Decor’s design-first philosophy, combining aesthetics with functionality to cater to evolving lifestyle preferences.
The showroom also showcases the brand’s value-added services, including Fit-To-Perfection, a made-to-measure offering for factory-finished curtains, and the “Style Expert Service,” which provides professional design consultation. Additional highlights include automated blinds and specialised product ranges such as kids’ bedding.
With this launch, D’Decor further strengthens its presence across both metro and Tier-II markets, expanding its reach across more than 250 cities in India. The move underscores the company’s focus on scaling experiential retail while maintaining its leadership in the home décor segment.
Speaking on the occasion, Simone Arora, Creative Director, D’Decor Home Fabrics, said, “As we continue our retail expansion journey, the Kolhapur launch is a proud milestone for us. At D’Decor Home Fabrics, we believe every home is a canvas for self-expression, and this expansion allows us to bring global trends and design closer to our consumers. This moment reflects our long-term vision of building a nationally admired home lifestyle brand. Our growth is rooted in a legacy of innovation, design leadership, and trust. For decades, we have stood for reliability, aesthetic excellence and value creation principles that continue to guide our retail journey as we shape the future of Indian homes.”
Manish Dhaka, VP – Head India Sales, D’Decor Home Fabrics, added, “As we scale our presence across India, the launch of the FabriCare & D’Decor Exclusive Showroom in Kolhapur reflects both our growth momentum and the strong trust we’ve built with our customers. We remain focused on delivering design-led, experience-first home solutions that blend innovation, quality and functionality. Kolhapur represents a key strategic market for us, with its growing demand for premium home décor, making it an important focus area in our expansion journey. This milestone further strengthens our commitment to setting new benchmarks in the home décor space and accelerating our journey as category leader.”
D’Decor continues to drive category leadership by blending refined aesthetics with experiential retail, ensuring a seamless journey from product selection to final installation, while upholding its legacy of trust, innovation and design excellence.
