Durst Group Appoints Chris Schowalter As Global Sales Director Software

Durst Group, a leading manufacturer of advanced digital printing and production technologies, has announced the appointment of Chris Schowalter as its new Global Sales Director Software. This move underscores Durst’s commitment to expanding its software solutions for the printing industry.

With over 20 years of experience in the print sector, particularly in inkjet technology, Chris Schowalter brings a deep understanding of software technology and its integration with workflows and print equipment. His extensive background across the United States and Europe has equipped him with a robust grasp of global business dynamics. Schowalter has a proven track record of delivering customer-centric solutions that address bottlenecks and pain points effectively.

In his new role, Schowalter will spearhead the development and execution of Durst’s global sales strategy for its software division, support international sales teams, and strengthen customer relationships. He will focus on driving efficiencies and addressing customer needs as part of Durst’s “Pixel to Output” strategy.

Michael Deflorian, Business Unit Manager of Durst Software & Solutions, expressed enthusiasm about Schowalter’s appointment: “We are thrilled to welcome Chris Schowalter to the Durst team. His expertise and vision will be instrumental as we innovate and expand our software solutions worldwide.”

Chris Schowalter remarked, “Durst’s commitment to delivering high-quality printer hardware combined with advanced software solutions to boost productivity and efficiency is truly impressive. I am honoured to join the team and leverage my 25 years of software and colour expertise to enhance our customers’ productivity and process efficiency.”