April 22, 2024
Apparel, Fashion, Retail

Italian Designer Eleonora Falcone Wins SHEIN X Global Challenge 2024

Eleonora Falcone from Italy emerged victorious among nearly 1,000 submissions from over 70 countries in the SHEIN X Global Challenge 2024, hosted by SHEIN, a renowned online fashion and lifestyle retailer.

Her collection, named “GLOWMANTIC,” not only garnered significant public votes during the challenge but also impressed the judges, earning Eleonora the esteemed title along with a prize of EUR10,000.

Julien Fournié, one of the judges, remarked, “Eleanora’s submission stood out right from the start. When she presented her submission, inspiration and rationale at the finals in London, we knew we had a bright fashion star in our midst.”

As part of her win, Eleonora will join the prestigious SHEIN X Designer Incubator Program, where emerging designers receive comprehensive support in launching successful global fashion brands, covering aspects from product development to marketing and supply chain logistics.

Molly Miao, SHEIN’s CMO, expressed excitement about Eleonora’s potential impact on the fashion industry, stating, “With SHEIN’s on-demand production model, global logistics experience and marketing expertise to support her, we expect great demand for the GLOWMANTIC collection when it goes live on SHEIN sites around the world.”

Additionally, other finalists were also recognized for their outstanding contributions. Juliana Cavalcanti de Siqueira from Brazil received the Creativity Award, Yuto Nomura from Japan was awarded the Next Gen Award, and Fungai Sarah Muzoroza from the United Kingdom won the Style Award. Each category winner received EUR5,000, while all other finalists were granted EUR3,000 each.

All finalists, including Eleonora, will have their collections produced and made available to SHEIN’s 150 million global users, further showcasing their talent and creativity on a global platform.

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