Jaypore Enters Chhattisgarh With First Store Launch In Raipur
Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited, has marked its debut in Chhattisgarh with the launch of its first store in Raipur. Located at ZORA The Mall, the new store is a tribute to India’s enduring craft traditions, bringing the brand’s soulful retail experience to the heart of the state.
Spread across 1,663+ sq. ft., the Raipur store offers a thoughtfully curated environment that seamlessly blends culture, design, and storytelling. With a terracotta-hued façade featuring a glowing geometric lattice, the store invites customers into a space where Indian artistry takes center stage. Inside, arched thresholds, lime-washed walls, and artisan-crafted displays evoke a sense of quiet elegance and timelessness. Each element reflects Jaypore’s mission to celebrate India’s handmade legacy through immersive, design-forward retail experiences.
Speaking about the launch, Manu Gupta, Vice President and Brand Head, Jaypore, said, “Raipur marks a meaningful milestone in Jaypore’s journey, our first store in Chhattisgarh and a deepening of our commitment to India’s craft legacy. This city, with its vibrant cultural spirit and appreciation for the handmade, felt like a natural home for Jaypore. With every store, we aim to create more than just a retail space. We strive to build sanctuaries of tradition and design, where the beauty of Indian craftsmanship can be experienced in its purest form.”
The store presents an evocative journey through Indian crafts offering tribal silver, gold-plated heirlooms and stone-studded jewellery that shimmer with timeless elegance. Intricately carved wooden décor, floral block prints, woven textiles, and nature-inspired apparel for men and women all come together to tell the story of India’s rich artisanal heritage.
As Jaypore continues expanding its retail footprint across India, each store serves not just as a shopping destination, but as a tribute to the karigars to tradition and to the quiet luxury of the handmade. With its debut in Raipur, Jaypore opens a new chapter one rooted in culture, shaped by design, and crafted to inspire.
