Jaypore Unveils ‘Letters To The Sea’ – A Coastal Collection Celebrating India’s Shores
Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., has launched Letters to the Sea, a collection inspired by the beauty, craft and rhythms of India’s coastline. Spanning apparel, jewellery and home décor, the collection draws inspiration from monsoon-washed skies, salt-laden breezes, and the timeless rhythm of waves meeting the shore.
Manu Gupta, Vice President & Brand Head, Jaypore said, “What the sea leaves behind, we have shaped into handcrafted treasures. Letters to the Sea is a collection that speaks to the heart—a reminder of the beauty and serenity found along India’s coasts. At Jaypore, we continue to celebrate heritage by reimagining it through design, creating pieces that are both timeless and fashion-forward.”
The apparel line features flowing silhouettes for seaside retreats, urban strolls and daily rituals. Sarees echo the rhythm of waves, blending artisanal weaving with coastal inspiration, while handwoven linens carry breezy warmth adorned with coastal florals.
