Levi’s Names Alia Bhatt Global Brand Ambassador

Denim giant Levi’s has appointed actor Alia Bhatt as its new global brand ambassador, marking a high-profile partnership aimed at reshaping the brand’s positioning in women’s fashion.

The collaboration comes at a time when the category is witnessing a shift towards relaxed fits, wide legs and looser silhouettes, which are moving from seasonal trends to everyday essentials. Levi’s, long synonymous with denim, is looking to cement its leadership in this evolving space.

With Bhatt’s global influence in film and fashion, the brand expects to expand its appeal among younger consumers seeking style-first, trend-forward denim.

“Alia embodies the evolution of women’s fashion, making her the perfect catalyst for Levi’s next chapter,” the company said. The brand plans to continue innovating in new fits and styles while staying true to its legacy of timeless denim, made for now.