Lululemon Partners With Fanatics And NHL To Launch Fan Apparel Line
Lululemon has announced a multi-year partnership with Fanatics and the National Hockey League (NHL) to create a new line of fan apparel. Starting with 11 NHL teams for the 2024-25 season, the collection will expand to include all 32 teams by the 2025-26 season.
The apparel will be available for purchase beginning October 29 across various retail locations and online platforms, including Fanatics, Lids and the flagship NHL Shop NYC.
Celeste Burgoyne, President of Lululemon Americas, expressed excitement about the partnership, stating, “We’re big hockey fans and thrilled to introduce our high-quality performance and loungewear apparel to NHL fans.”
The initial product release features popular items like the Scuba Hoodie, Define Jacket, Align Pant, and Metal Vent Tee, all embellished with team logos. Brian Jennings, NHL’s Chief Brand Officer, highlighted the partnership’s significance, noting, “We’re confident the elevated product offerings will delight our fans.”
The collaboration also follows Lululemon’s recent signing of Connor Bedard, rookie of the year, who is featured in the campaign promoting the collection. Bedard remarked, “It’s exciting that Lululemon is partnering with Fanatics and the NHL to introduce more fans to the brand.”
Andrew Low Ah Kee, CEO of Fanatics Commerce, added, “This new collection is a pivotal moment in connecting fans to their teams in style and comfort.”