Mish Designs Opens First Flagship Store At Seasons Mall, Pune
Mish Designs Limited, one of India’s fastest-growing women’s western wear brands has announced the opening of its first-ever flagship store at Seasons Mall, Pune, marking a significant milestone in its journey from a digital-first brand to an omnichannel fashion powerhouse.
After captivating a loyal online following with trend-driven collections and a strong digital presence, Mish is now bringing its curated styles to the physical retail space. The new store is set to officially open to the public by mid-August with exclusive in-store collections and launch-day offers.
Catering to Gen Z and millennial women who seek global styles with an Indian edge, the Seasons Mall outlet has been designed to deliver a tactile, immersive experience. The store features an aesthetic and layout that blend form and function, Instagrammable corners, trial-friendly zones, and real-time data-driven inventory selection ensure shoppers experience the most in-demand styles offline.
“Our flagship store at Seasons Mall, Pune, is more than just a retail outlet, it’s a brand-building hub where fashion meets community,” said Kaushal Goenka, Managing Director of Mish Designs.
He added “We’re blending our digital strengths with physical engagement to offer a truly immersive customer experience, setting the stage for our evolution into a fully omnichannel brand.”
The brand’s offline foray has been designed with scalability in mind, with each store envisioned as a space that enhances community engagement while reinforcing Mish’s identity as a contemporary fashion label.
Founded in India, Mish Designs has sold over 2.5 lakh products online since FY 2017-18 through platforms such as Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi. Its in-house labels “MISH” and “CURVES BY MISH” cater to a broad spectrum of body types and fashion preferences, while “ZOEY,” its export brand, targets the UAE market. Backed by a 10,000 sq. ft. manufacturing unit and a dedicated team of 54 professionals, Mish continues to innovate in design, quality, and customer satisfaction.
