Myntra Ropes In Alia Bhatt As Brand Ambassador For Fashion And Beauty

Myntra has appointed Alia Bhatt as the brand ambassador for both Myntra and Myntra Beauty, strengthening its connect with young, digitally engaged consumers.

The partnership brings together one of India’s leading fashion and beauty platforms with a celebrity known for her strong cross-generational appeal, aligning with Myntra’s strategy to deepen consumer engagement across metros and emerging markets.

Alia Bhatt’s first campaign marks the launch of Myntra Beauty’s “Glow Up Days” event, highlighting accessible beauty offerings through a relatable and humorous narrative centred around everyday consumer behaviour.

The association underscores Myntra’s focus on making fashion and beauty more discoverable and accessible, while enhancing its appeal among Gen Z and millennial audiences.

Myntra said the collaboration reflects its continued push toward building an experience-led retail ecosystem, driven by personalised discovery, a strong brand portfolio, and evolving consumer preferences in fashion and beauty.