OVS Enters Mumbai With Second India Store At Sky City Mall
OVS, Italy’s leading fashion retailer, is strengthening its presence in India with the launch of its first store in Mumbai on March 14 at Sky City Mall. The opening follows the brand’s successful debut in New Delhi in October 2025 and marks its second store in the country.
Spread across approximately 11,000 sq. ft., the Mumbai outlet will showcase OVS’ latest global retail concept, offering a modern and seamless shopping experience. The store will house a comprehensive portfolio across womenswear, menswear and kidswear, featuring accessible everyday fashion alongside premium and contemporary collections such as PIOMBO, Les Copains, B.Angel, Altavia and OVS Kids.
Mumbai, widely regarded as India’s fashion capital, represents a strategic market for the brand due to its trend-aware consumers and mature retail ecosystem. The launch underlines OVS’ long-term commitment to the Indian market and its ambition to establish itself as a family fashion destination offering Italian style at democratic price points.
Sundeep Chugh, Managing Director at OVS India said, “The response to our New Delhi launch has been highly positive and has validated our belief that Indian consumers are seeking global fashion that delivers both style and value. Mumbai is a natural next step for us, given its strong fashion consciousness and retail maturity. Our vision is to establish OVS as a trusted destination for the entire family, offering a distinctive Italian aesthetic at democratic price points while maintaining high standards of quality and sustainability.”
Carmine Di Virgilio, Global Chief Retail Officer at OVS S.p.A., added, “India represents an important growth market in our international strategy and Mumbai is among the country’s most influential retail destinations. This opening will allow us to further strengthen our global footprint while introducing consumers to a retail experience that reflects our heritage, the contemporary Italian design philosophy and commitment to responsible fashion. We are very satisfied with our Delhi debut and the enthusiastic response from a wide range of customers, particularly younger generations. At the same time, we are actively evaluating additional expansion opportunities across the Indian market to support our long term growth strategy.”
Globally, OVS operates over 2,200 stores across multiple markets and has built a strong position in accessible, everyday fashion by combining Italian design with quality materials and affordable pricing. Sustainability remains central to its approach, with a focus on responsible sourcing, recyclable materials, water-efficient processes and transparency across the value chain.
