Apparel, Fashion, Retail

Pantone 13-1023 Peach Fuzz Is The Colour Of The Year 2024

X-Rite and Pantone have launched the spectral colour value for Pantone Colour of the Year 2024, the Pantone 13-1023 Peach Fuzz, which is available in PantoneLIVE, a cloud-based digital colour standard ecosystem.

“As a result, consumer product companies can easily incorporate Pantone 13-1023 Peach Fuzz into their digital workflows to accelerate the design to manufacturing process,” the company said in a press release.

“Visually arresting and inviting, Pantone 13-1023 Peach Fuzz is a nurturing peach tone that inspires us to instinctively want to reach out and touch,” said Laurie Pressman, VP of the Pantone Colour Institute.

“Presenting a fresh approach to a new softness, Pantone 13-1023 Peach Fuzz is an enveloping peach hue that awakens our senses to the comforting presence of tactility and cocooned warmth,” she added.

“Digitising colour helps brands cut production time in half by getting to approved colour faster and more efficiently while supporting sustainability efforts,” Matthew Adby, Product Management Director also said.

“Using PantoneLIVE as part of a digital colour workflow, brands can immediately start designing, communicating colour standards, prototyping, and producing Pantone 13-1023 Peach Fuzz across textiles,” he too added.

According to X-rite, a heartfelt peach hue whose all-embracing spirit enriches mind, body, and soul, Pantone 13-1023 Peach Fuzz presents a fresh approach to a new softness.

Using the Textile Colour Hub, brands can select a colour from the PantoneLIVE library or measure physical samples using a spectrophotometer to create a Colour Specification Document.

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