PM Modi Launches ‘My Textile My Pride’ Campaign
Prime Minister Narendra Modi addressed the National Handloom Day Celebration in Pragati Maidan, New Delhi yesterday and also launched a campaign – ‘My Textile My Pride’.
He also unveiled an e-portal ‘Bhartiya Vastra evam Shilpa Kosh – A Repository of Textiles & Crafts’ developed by the National Institute of Fashion Technology.
The Prime Minister also visited the exhibition showcased on the occasion and interacted with the weavers.
PM Modi highlighted the contribution of the handloom industry of India and said that the confluence of old and new defines the new India of today.
“The India of today is not just ‘Local for Vocal’ but also providing a global platform to take it to the world”, he said.
He also expressed pride in the success of India through the achievements of its weavers.
“India possesses a beautiful rainbow of clothing”, PM Modi said as he observed the diversity in clothing ranging from the tribal communities in far-fetched areas to people living in the snow-clad mountains, and from people in the coastal regions to those living in the desert.
PM Modi also recalled meeting the CEO of a huge fashion brand during his visit to Paris who informed him about the growing attraction towards Khadi and Indian handloom.
The Prime Minister informed that the turnover of Khadi and village industries was only around Rs 25-30 thousand crores nine years ago but today it has reached more than Rs 130,000 crores
“With the spirit of Vocal for Local, the citizens are buying indigenous products wholeheartedly and it has become a mass movement”, he noted.
He also reiterated the need to repeat the Swadeshi resolution to support the weavers and handicraftsmen in the upcoming festivities of Raksha Bandhan, Ganesh Utsav, Dussehra and Deepavali.
Speaking about the GeM Portal or Government e-Marketplace, the Prime Minister said that even the smallest artisan, craftsman, or weaver can sell their goods directly to the government and informed that about 1.75 lakh organisations related to handloom and handicrafts are linked to the GeM portal today.
“Efforts are on to ensure that our brothers and sisters in the handloom sector get the benefits of Digital India”, he stated.
