Reid & Taylor Launches ‘Man On A Mission’ Campaign Featuring Vicky Kaushal

Reid & Taylor, the premium menswear brand, has unveiled its latest campaign, ‘Man on a Mission,’ starring Bollywood superstar Vicky Kaushal. This initiative embodies the brand’s ethos of ambition, resilience and an unwavering commitment to excellence.

The campaign celebrates men who pursue everyday missions, drawing inspiration from Vicky’s own journey from humble beginnings to superstardom. “’Man on a Mission’ resonates with today’s discerning audience, reflecting their aspirations for personal and professional success,” said Subrata Siddhanta, CEO of Reid & Taylor.

Ravikant Banka, Founder & MD of Eggfirst, the agency behind the campaign, emphasized the brand’s responsibility to connect with consumer aspirations. “In a competitive landscape, it’s crucial to resonate with consumers on a personal level,” he stated.

Vicky Kaushal expressed his enthusiasm for the collaboration, stating, “Reid & Taylor has immense legacy, and this partnership reflects my values of perseverance, commitment and excellence. I’m thrilled to be part of this journey.”