November 8, 2024
Apparel, Fashion, Retail

R|Elan Fabrics Collaborates With HUEMN For A Unique Collection At Lakmē Fashion Week

Reliance Industries Limited’s R|Elan Fabrics 2.0 and Lakmē Fashion Week x FDCI continue to redefine the fashion landscape with groundbreaking collaborations. This season, R|Elan is excited to announce its partnership with the ready-to-wear homegrown label HUEMN, resulting in a unique collection that merges HUEMN’s distinctive design ethos with R|Elan’s cutting-edge fabric technology, showcasing creativity and innovation.

Hemant D. Sharma, President – Polyester, Reliance Industries Ltd, commented on the collaboration, “Founded on the principles of inclusivity and empowerment, HUEMN navigates the evolving social landscape, unlocking new perspectives through each collaboration and pushing the boundaries of design. At the core of HUEMN’s vision is the power of the human mind, which shapes culture and communities. This collaboration exemplifies how R|Elan’s advanced fabric technology creates a one-of-a-kind experience that prioritizes performance and sustainability.”

As part of this collaboration, HUEMN has embraced eco-friendly fabrics, including R|Elan GreenGold, made from recycled PET bottles; R|Elan Kooltex, which combines style with sustainability; and R|Elan SmarTex, a revolutionary fabric that keeps you fresh, active, and comfortably cool.

This innovative fabric features multiple functional properties, including cool-to-touch technology, odor control, and UV protection—all in one fabric. By integrating ethical practices into its design philosophy, HUEMN aims to further reduce textile waste while enhancing garment performance.

Founded in 2012, the Huemn Label has been making waves in the fashion industry. Multi-award-winning designer Pranav Mishra, a graduate of the National Institute of Fashion Technology, Bangalore, has been the driving force behind the brand. The recent collaboration with R|Elan stirred excitement on the runway during Lakmē Fashion Week in partnership with FDCI.

Each collaboration is a fresh narrative for Pranav, and with R|Elan’s sustainable and innovative textiles, this partnership was a perfect match. The high-performance fabrics from R|Elan were transformed into trendy pieces that showcased Huemn’s characteristic style.

The collection featured signature elements of Huemn, with relaxed statement pieces gracing the runway. Eye-catching hand-drawn prints and inclusive fits offered a variety of options for unisex buyers.

The collection highlighted Indian crafts, showcasing handcrafted textures and traditional techniques, such as embroidery, that brought a rich mix of design.

A key focus was on fashion innovation in each garment, emphasizing performance, sustainability, and comfort. The versatile Huemn designs are sure to resonate with a diverse audience.

Pranav Mishra, Co-Founder and Creative Director of HUEMN said, “At HUEMN, our goal is to create a dialogue that resonates beyond fashion—connecting with people on a deeper level and reflecting the times we live in. With R|Elan, we had another opportunity to push the envelope in terms of design and sustainability, creating pieces that are as responsible as they are relevant. The HUEMN x R|Elan collaboration represents a dynamic union of creative vision and technological innovation, poised to inspire consumers to rethink fashion.”

The Huemn label, a homegrown brand from India, consistently offers contemporary, unisex, handcrafted clothing inspired by the social, political, and cultural atmosphere of the times.

The Huemn x R|Elan collaboration presents a creative, trendy, and technologically advanced perspective on fashion for the upcoming season.

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