June 22, 2025
Apparel, Fashion, Retail

RSWM Launches ‘GLIDE’ Denim Collection At Denim & Jeans India 2025

RSWM Ltd., the flagship company of the LNJ Bhilwara Group, unveiled its Autumn/Winter 2026-27 denim collection, GLIDE, under the LNJ Denim vertical at the 7th edition of the Denim and Jeans India Exhibition in Bengaluru. This marks RSWM’s first full-fledged presence at the exhibition and the debut of shirting and non-indigo (ecru) denim in its product portfolio.

Blending legacy craftsmanship with next-generation technology, GLIDE represents an “Effortless Movement Towards the Future” and reimagines denim with a focus on sustainability, performance and modern design.

The collection features five distinct categories:

  • Maverick Blues: Rugged textures and vintage finishes tailored for modern men.
  • Urban Bloom: Elegant structure for women, transitioning from boardroom to street.
  • Lush Drape: Lightweight, breathable denim using Tencel and Excel blends.
  • Tech Galore: Performance-driven with Robic, Triple Core, Modal and PCW yarns.
  • Elegant Reflections: Premium finishes with resin treatments and coated effects.

Rajeev Gupta, Joint Managing Director of RSWM Ltd., stated, “GLIDE embodies our denim vision responsive, responsible and relevant.”

Rajesh Singh, Business Head of LNJ Denim, added, “It’s a transformative step that balances innovation with heritage, offering comfort, confidence and conscious design.”

With GLIDE, RSWM reaffirms its leadership in sustainable, fashion-forward denim and positions itself as a comprehensive, end-to-end fabric solutions provider for the global market.

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