Spinnova Unveils First Blended Denim Fabric Made With Its Fibre

Spinnova unveiled the first blended denim fabric made with Spinnova fibre, which has been produced without harmful chemicals.

“The CO2 emissions and water consumption are significantly lower compared to conventional cotton production,” the Finnish company said in a press release.

The company said it is presenting a less resource-intensive way of making jeans without compromising the sturdy feel and aesthetics of denim.

The first blended denim fabrics made with wood-based Spinnova fibre were demonstrated at the annual Kingpins denim trade show in Amsterdam.

According to the company, when its fibre is produced from certified eucalyptus pulp, it has environmental benefits such as 99 percent less water usage and 74 percent fewer CO2 emissions compared to conventional cotton.

The fibre spinning process uses zero harmful chemicals and thanks to the unique mechanical process, the fibre has a natural hand-feel and it is also possible to trace the origin of the raw material used to make the fibre.

“We see a huge opportunity in changing the way that raw materials are sourced and treated for a product as iconic and timeless as denim,” Spinnova’s Chief Sustainability Officer Shahriare Mahmood said.

“It’s exciting to see that we can already address many of the existing sustainability challenges with Spinnova’s technology, while upholding the quality associated with a good pair of jeans,” he added.

“We’ve had considerable interest from brands and look forward to expanding cooperation with denim mills and brand partners to launch our first commercial denim products, ” Allan Andersen, Chief Sales Officer added.

Spinnova is expecting to see the first fabrics and consumer products made with Spinnova fibre enter the market within the next 12 months.