H&M has invested in Berlin-based startup Reverse Fashion as part of the company’s pre-seed funding round, strengthening the fashion retailer’s push into circularity-focused technologies. Reverse Fashion develops automated textile-sorting systems using artificial intelligence, RFID and
Forensic supply chain verifier GenuTrace and AI-driven textile sorting startup Refiberd have entered into a strategic collaboration to launch a dual-layer validation system for the textile industry. The system combines AI-enabled hyperspectral imaging from Refiberd with GenuTrace’s stable isotope analysis, enabling brands to verify both fibre composition and geographic













