In the fourth quarter of fiscal 2023-24, net loss at Aditya Birla Fashion and Retail Ltd (ABFRL) stood at 37 percent and reached Rs 266 crore compared to Rs 195 crore in the comparable months of earlier fiscal. Revenue in the January to March period at the Aditya Birla Group company grew to Rs
Following the announcement on April 1, 2024, the Board of Directors of ABFRL convened and approved the proposal for the vertical demerger of Madura fashion and lifestyle business from ABFRL into a newly incorporated entity named Aditya Birla Lifestyle Brands Ltd. (ABLBL). Upon completion, ABLBL will be listed separately, marking a significant strategic move aimed […]
Allen Solly, the trailblazing casual workwear brand by Aditya Birla Fashion and Retail Ltd., has unveiled its latest campaign, ‘Every Day Is Friday.’ This innovative initiative aims to redefine the joy of fun, freedom and fashion, encouraging celebration every day. The campaign includes a new TV commercial coinciding with the ICC Cricket World Cup, creating