Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited, has unveiled A Tale of Two Crafts, a collection bringing together the traditional artistry of Ajrakh and Kalamkari in contemporary apparel. The collection features hand-block prints, nature-inspired motifs and
Cotton Incorporated and COTTON USA have unveiled results from the 2025 Global Lifestyle Monitor Survey, reaffirming cotton’s dominance as the fibre of choice among consumers worldwide. Conducted across 13 countries with more than 13,000 respondents, the study highlights cotton’s continued leadership in comfort, quality and environmental trust. The findings show that three














