Novonesis has launched DeniBrite, a consolidated biobleaching platform for denim that brings together its enzymatic bleaching solutions to help formulators and laundries create a range of denim finishes while addressing growing requirements around process performance, chemical management and
Arvind Limited, one of India’s pioneers in denim, has unveiled its latest AD Denim collection, along with a new campaign featuring actor and youth icon Raghav Juyal. With more than five decades of denim expertise, Arvind continues to build on its legacy through fabric innovation, contemporary fits, finishes and craftsmanship. The new AW’26 collection introduces […]













