Birla Cellulose, from the house of Aditya Birla Group, made a striking statement at Jaipur Times Fashion Week with an exclusive showcase featuring its latest collection crafted using Livaeco, the eco-enhanced variant of its fabric. Created in collaboration with esteemed partner brands like
In a significant stride toward sustainable textile manufacturing, Reju CEO Patrik Frisk, who formerly served as CEO of Under Armour, is leading an innovative project called Regeneration Hub Zero. This groundbreaking facility is dedicated to processing discarded textiles into Reju Polyester, a high-quality material that boasts a lower carbon footprint than conventional














