Corporates

Aurelia Launches WhatsApp-Based Festive Styling Campaign With Ananya Panday

Textile Insights October 12, 2026

Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has launched Styled by Ananya, a festive campaign featuring brand ambassador Ananya Panday, combining personalised styling recommendations with AI-enabled virtual try-on technology on WhatsApp.

Apparel, Fashion, Retail

Brands of India 2024 In Dubai: Showcasing 150+ Top Indian Apparel Makers

Textile Insights November 19, 2024

The Clothing Manufacturers Association of India (CMAI) inaugurated the 2nd edition of Brands of India on November 12, 2024, at Za’abeel Hall 4, Dubai World Trade Centre. Supported by the Ministry of Textiles, Government of India, and key industry groups like AEPC and TEXMAS, the event features over 150 leading Indian apparel brands and manufacturers. […]

Apparel, Fashion, Retail

Raymond To Expand Ethnix Brand With 100+ New Stores By 2025

June 26, 2024

Raymond has announced plans to expand its Ethnix brand by adding over 100 new stores by fiscal 2025. Ethnix, which focuses on ethnic wear for celebrations, currently operates 114 stores. This expansion initiative aims to bolster the brand’s footprint and revenue within India’s ethnic wear segment, which has already made a significant contribution to

Apparel, Fashion, Retail

Shopsy Expands Into Children’s Category With New Summer Collection

June 2, 2024

Shopsy, the Flipkart-owned e-commerce platform, has entered into children’s category by launching its summer collection across more than 100 verticals. The new collection features dresses starting at Rs 150, kids’ ethnic wear starting at Rs 129, as well as soft toys and school essentials for children up to 12 years old. As a hyper-value e-commerce […]

Apparel, Fashion, Retail

Avantra By Trends Launches Third Store In Kerala

April 22, 2023

Avantra by Trends, a concept store chain by Reliance Retail, has opened its third store in Kerala at Palakkad, a company official announced in a social media post. The store is located at Kenathuparambu, Sultanpet. The ethnic wear brand entered Kerala in August 2022 with its retail store at Oberon Mall, Edapally, Kochi which is […]