VIP Clothing Limited, one of the country’s leading innerwear brands, has partnered with Blinkit, the quick-commerce arm of Eternal Limited. This launch will initially go live in Karnataka and NCR, with expansion to Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh in
VIP Clothing Ltd, one of India’s leading innerwear brands, has partnered with Zepto, the country’s fast-growing quick-commerce platform, to make its premium range—Frenchie, Feelings and VIP—available for rapid doorstep delivery. This strategic move enhances VIP’s digital footprint, aligning with the brand’s vision to meet the evolving needs of today’s convenience-driven













