VIP Clothing Expands Digital Reach With Zepto Partnership
VIP Clothing Ltd, one of India’s leading innerwear brands, has partnered with Zepto, the country’s fast-growing quick-commerce platform, to make its premium range—Frenchie, Feelings and VIP—available for rapid doorstep delivery.
This strategic move enhances VIP’s digital footprint, aligning with the brand’s vision to meet the evolving needs of today’s convenience-driven consumers. The partnership allows users to shop for innerwear essentials in just a few taps, bringing quality and comfort closer than ever.
Devendra Meel, Chief Business Officer at Zepto
“We are thrilled to welcome VIP Clothing to Zepto,” said Devendra Meel, Chief Business Officer at Zepto. “This partnership strengthens our mission to deliver trusted everyday essentials quickly and reliably.”
Sunil J. Pathare, Chairman & Managing Director of VIP Clothing Limited, added, “Our collaboration with Zepto marks an important step in our digital journey. It reflects our commitment to making high-quality innerwear easily accessible across platforms preferred by today’s consumers.”
The move follows VIP’s successful launch on Swiggy Instamart and is part of a broader strategy to expand across leading digital platforms. With availability across major cities, including Mumbai, Delhi NCR, Bengaluru, and Chennai, VIP Clothing continues to evolve its omnichannel distribution, blending a strong physical presence with agile digital solutions.
