SANITIZED Partners With RUDOLF For Global Distribution Of Textile Additives
SANITIZED AG, a global leader in hygiene and material protection technologies, has announced a strategic distribution partnership with Rudolf Holding SE & Co. KG, a renowned specialty chemical company. Beginning February 1, 2026, RUDOLF will become the exclusive worldwide distributor of Sanitized® textile additives. A transition phase will commence on September 1, 2025, to ensure seamless continuity of supply and customer support.
This alliance unites two family-owned industry leaders with shared values customer-centricity, sustainability, and a commitment to innovation. The partnership leverages SANITIZED’s expertise in hygiene management and odor control with RUDOLF’s global strength in textile finishing and technical service.
The collaboration comes at a critical time for the textile industry, as manufacturers face rising complexity from evolving customer demands, trade restrictions, and overcapacity. By combining their capabilities, SANITIZED and RUDOLF aim to deliver enhanced value through global product availability, robust local support, and innovation aligned with the latest technological and environmental standards.
RUDOLF, with more than 2,000 employees across 18 production sites and 50 sales offices globally, will offer extensive market access and integrated customer support through its “One-Phase to the Customer” approach.
Michael Lüthi, CEO of SANITIZED, said, “We are excited to join forces with RUDOLF, a company that shares our long-term commitment to partnership, innovation, and delivering added value to customers. Together, we aim to become the preferred global partner in the textile sector.”
Marcos Furrer, CEO of RUDOLF, added, “Our collaboration with SANITIZED is a strong strategic fit. With over 100 years in textile chemistry, we understand the value of close customer relationships and trusted partnerships. This venture is built on mutual strengths and a shared vision.”
Customers will benefit from access to a wide portfolio of high-quality Sanitized® technologies, now backed by RUDOLF’s global infrastructure and technical expertise. The well-known Sanitized® Seal of Confidence will continue to support brand differentiation and consumer trust.
Sanitized® products will be available via RUDOLF starting September 1, 2025, with full exclusive distribution rights taking effect on February 1, 2026.
