Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited, has unveiled A Tale of Two Crafts, a collection bringing together the traditional artistry of Ajrakh and Kalamkari in contemporary apparel. The collection features hand-block prints, nature-inspired motifs and
Fabindia, a prominent lifestyle brand renowned for blending traditional Indian craftsmanship with contemporary design, has announced its strategic partnership with the Ministry of Micro, Small and Medium Enterprises (MSME Ministry) under the newly launched PM Vishwakarma scheme. This initiative, unveiled on September 17, 2023, aims to support India’s traditional artisans














