Industry

Birla Cellulose Brings Sustainable Fibre Innovation To India’s Handloom Sector

Textile Insights August 10, 2026

As India’s handloom sector seeks to balance heritage with changing market demands, Birla Cellulose is driving innovation by introducing sustainable man-made cellulosic fibres (MMCFs) into traditional weaving clusters. Through the integration of Livaeco™ Viscose, Livaeco™ Modal and

Sustainability

Eight Global Brands Join Initiative To Cut Deforestation From Fashion And Packaging

Textile Insights November 28, 2025

Canopy announced that eight new companies have joined its flagship Pack4Good and CanopyStyle initiatives. The latest cohort includes Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, D Ô E N, and ICICLE, all committing to eliminating the use of Ancient and Endangered Forests in their paper packaging and man-made cellulosic fibre (MMCF) […]

Product Launch & Innovation

Birla Cellulose Launches Liva Reviva M, India’s First Circular Fibre

Textile Insights October 14, 2025

Birla Cellulose today announced the launch of Liva Reviva™ M, India’s first next-generation circular fibre made with up to 50% mechanically recycled post-consumer textile waste. This breakthrough marks not just a product launch, but a bold declaration: fashion can no longer afford to be linear. At a time when the world is drowning in discarded […]

Tete-A-Tete

Birla Cellulose’s Focus Remains On Offering Tailored Solutions To Our Consumers: Manmohan Singh

Textile Insights February 17, 2025

Grasim Industries Ltd., a leader in man-made cellulosic fibres, is making sustainability the focal point of its showcase at Bharat Tex 2025. Manmohan Singh shared insights into the company’s product offerings, industry trends and collaborations aimed at driving circularity in textiles. At Bharat Tex 2025, Birla Cellulose is presenting a comprehensive range of man-made

Corporates

Sustainability Leader Robert van de Kerkhof Joins Team HeiQ AeoniQ

January 14, 2024

Renowned sustainability leader, Robert van de Kerkhof, assumes a pivotal role as Non-Executive Director and Chairman of the Environmental, Occupation, Health & Safety, and Sustainability Committee at Team HeiQ AeoniQ. With over 30 years of expertise in driving sustainability initiatives, Robert is set to spearhead transformative efforts in the textile industry. His