Corporates

Trident Unveils Innovation-Led Growth Strategy At Bharat Tex 2026

Textile Insights July 14, 2026

Trident Group has unveiled its next phase of growth at Bharat Tex 2026, driven by an innovation-led strategy, manufacturing excellence and sustainable value creation. Under the theme ‘The Expression of Living’, the company showcased its latest innovations in home textiles, design

Home Textiles

Home Furnishings Brand Mytrident Launches New TV Campaign

Textile Insights May 17, 2024

Premium home furnishings brand MyTrident has brought together Bollywood actor Kareena Kapoor Khan and her mother in law Sharmila Tagore in a new television campaign. This collaboration highlights the harmonious relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns. The duo

Apparel, Fashion, Retail

MyTrident Targets INR 1,000 Crore Revenue By 2025-26

September 3, 2023

MyTrident, the flagship home furnishing brand of Trident Group, unveiled its Fall-Winter ’23 collection in New Delhi at Andaz, Aerocity. The event, attended by over 3,000 retailers, was inaugurated by Rajinder Gupta, Chairman Emeritus of Trident Group. MyTrident offers a seamless online shopping experience via mytrident.com and aims to make a lasting impact across

Apparel, Fashion, Retail

myTrident Announces Kareena Kapoor Khan As Brand Ambassador

August 27, 2023

In an announcement that is set to redefine the world of home decor, myTrident has introduced the Bollywood actress Kareena Kapoor Khan as the brand ambassador for its innovative home decor line. With this collaboration, myTrident aims to infuse fresh energy and creativity into the realm of interior design, inviting enthusiasts to embark on a […]