June 22, 2024
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Home Furnishings Brand Mytrident Launches New TV Campaign

Premium home furnishings brand MyTrident has brought together Bollywood actor Kareena Kapoor Khan and her mother in law Sharmila Tagore in a new television campaign.

This collaboration highlights the harmonious relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns.

The duo immerses themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by myTrident’s premium home essentials.

“The collaboration celebrates their innate charm and also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous with myTrident’s ethos,” a Trident press release said.

“This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity,” Neha Gupta Bector, Chairperson at myTrident said.

“Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand,” Bector added.

“Our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics,” she stated.

MyTrident’s extensive range of crafted products is designed to elevate every nook and cranny of the home, ensuring that each member of the household finds solace and sanctuary within its offerings.

This campaign is set to resonate with audiences nationwide, inspiring them to embrace the beauty of familial bonds and create homes that are a true reflection of their love and harmony.

The campaign will unfold across a multitude of platforms, including leading news channels on television, prominent digital media outlets, and expansive social media syndications.

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