Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a bold new fashion brand designed for India’s Gen Z and young, trend-conscious consumers. The launch introduces a fresh proposition, complete with a new brand name, identity, contemporary store layouts, and the
Championing Comfort, Style & Everyday Fashion AD, the contemporary ready-to-wear brand from the House of Arvind, has announced actor and youth icon Raghav Juyal as its new brand ambassador. Celebrated for his authentic personality and effortless style, Raghav embodies AD’s ethos of comfortable, breathable, and fashionable everyday wear designed for today’s













