June 17, 2024

Tajima & Coloreel Launching Advanced Embroidery Software

Tajima Software Solutions and Coloreel will launch a software that will be a significant advancement for personalisation of embroidery designs at Salon C!Print expo in Lyon which will be held February 6-8.

Designed to cater to both in-store and online shopping experiences, the new software, Pulse ID allows users to customise their embroidery and offers the flexibility to edit text, add effects, and colours.

“This collaboration marks a full integration of the Coloreel technology with Pulse ID and Tajima’s embroidery machines,” a Coloreel press release said.

“The result is a seamless and efficient solution, ideal for in-store embroidery services or for enhancing the offerings of online shops,” the Swedish company added.

At the Salon C!Print Tajima booth no. 2P20, visitors will have the opportunity to experience the solution as the booth will have a demonstration where visitors can personalise caps with choice of flag and name.

“This is a major step forward in automated personalisation. Not only for us, but for the embroidery industry,” Mattias Nordin, SVP Product Management at Coloreel said.

“It shows what kind of technological advancement you can make when you collaborate with other players in our industry,” he added.

“This software will be a huge leap forward in the way we work with personalised embroidery, both in physical stores and for e-commerce and other online marketplaces,” Nordin stated.

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