Tasva Enters Northeast With First Store In Assam
Tasva, the premier Indian menswear brand from Aditya Birla Fashion and Retail Ltd, in collaboration with designer Tarun Tahiliani, has launched its first Northeast store in Guwahati. Spanning over 3,800 sq. ft., the new location offers a luxurious shopping experience and showcases Tasva’s Autumn-Winter 2024 Wedding Collection, blending contemporary design with traditional craftsmanship.
The AW’24 Wedding Collection, inspired by Romanesque architecture, Baroque aesthetics and abstract art, highlights intricate Shikargah and Phulkari motifs, Aari work, Zardozi embroidery, mirror detailing and pearl embellishments—bringing India’s rich heritage to life with a modern touch.
The Guwahati store also offers an array of classic Indian menswear, including kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, and accessories such as safas, brooches, pocket squares, shawls and mojaris. Each item reflects Tasva’s signature craftsmanship, with designs that combine elegance and comfort.
Tarun Tahiliani, Chief Design Officer at Tasva, said, “Tasva has been a long-held dream, made possible by Aditya Birla Fashion and Retail. The brand is dedicated to creating comfortable yet stylish ethnic wear that reflects the best version of oneself.”
Ashish Mukul, Brand Head of Tasva, added, “With our strong customer connection and premium product offerings, Guwahati is a promising market for expanding our reach in men’s ethnic and wedding wear.”
The store interior is designed to offer a premium, immersive experience, blending modern aesthetics with Indian traditions. Rich textures, ambient lighting and curated displays create a welcoming atmosphere, making it a destination for grooms and wedding attendees in Assam seeking elegance and sophistication in ethnic wear.
