Trustrace Partners With ASOS To Strengthen Supply Chain Transparency
TrusTrace, a global leader in supply chain traceability and compliance, has entered a strategic partnership with ASOS to enhance supply chain transparency, resilience and compliance across the fashion retailer’s global value chain.
As part of its Fashion with Integrity strategy, ASOS is investing in advanced traceability infrastructure to gain real-time visibility down to farm level (Tier 5). By integrating TrusTrace’s AI-driven platform, ASOS will streamline risk, compliance and impact management, enabling timely, data-driven decision-making and due diligence.
“Elena Martínez Ortiz, EVP of Product at ASOS, said, “TrusTrace enables us to improve product traceability, meet compliance standards, address risks and support suppliers in implementing improvements, strengthening resilience across our supply chain.”
The TrusTrace platform will provide:
- Supply Chain Mapping: End-to-end visibility from Tier 1 to Tier 5
- Product-Level Traceability: Verified material data from source to final product
- Centralised Compliance Documentation: Streamlined for global regulations
- Configurable Analytics & Reporting: For supplier collaboration and ESG reporting
Shameek Ghosh, CEO and co-founder of TrusTrace, added, “Our platform empowers ASOS with high-resolution supplier data, centralised documentation, and seamless integration with existing systems, helping future-proof compliance and sustainability efforts.”
The scalable platform supports ASOS’s long-term strategy by providing secure, flexible infrastructure adaptable to business growth and evolving regulations, marking a significant step toward a more responsible and resilient fashion ecosystem.
