Van Heusen Launches Iconic Elvis Presley Capsule
Van Heusen from Aditya Birla Lifestyle Brands Limited, has unveiled an exclusive eveningwear collection inspired by Elvis Presley, the legendary style icon whose charisma reshaped both music and fashion.
Part of the brand’s evolving “Born of Art” narrative, which has previously drawn on Renaissance and Cubist influences, this capsule turns to music as its next muse. Elvis’ fearless style and magnetic presence are reinterpreted through modern tailoring, bold textures and refined details, offering a fresh rhythm to menswear.
“Elvis was more than a musician; he was a cultural force,” said Abhay Bahugune, COO, Van Heusen. “This collection channels his unapologetic confidence and spirit of reinvention—values that resonate deeply with Van Heusen today.”
Adding to this, Gaurav Raheja, Creative Director, noted: “The aim was not to replicate Elvis’ wardrobe, but to translate his larger-than-life energy into contemporary eveningwear that today’s man can wear with individuality and confidence.”
Signature pieces include a trophy blazer with metallic shank buttons, a printed light-toned jacket with subtle back detailing, and sharply tailored evening staples, all designed to balance glamour with modern elegance.
The Van Heusen x Elvis Presley capsule goes beyond fashion, it celebrates charisma, rhythm, and style. Just as Elvis commanded every stage, this collection is crafted for men who want to own every room they walk into: bold, unapologetic, and unforgettable.
