Van Heusen Launches Premium Wedding Collection
Van Heusen, the premium fashion brand under Aditya Birla Fashion and Retail Limited, has launched its most extensive media campaign to date to promote its new premium wedding collection, “Van Heusen Weddings.”
Previously known for its workwear targeting young professionals, Van Heusen is expanding its product range to meet the evolving needs of modern consumers. The “Van Heusen Weddings” campaign marks the brand’s entry into the premium wedding suits and blazers market.
This collection is designed with meticulous attention to detail and refinement, catering to discerning modern consumers who want to make a lasting impression on their special day.
Abhay Bahugune, COO of Van Heusen, stated, “This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments and premium fabrics, heralding a fresh interpretation of wedding attire.”
The “Van Heusen Weddings” campaign aligns with the brand’s promise of “fashion meets innovation” and brings a contemporary, action-packed style of storytelling to depict the sophistication of modern premium weddings.
The collection will be available in over 400 retail stores across more than 170 towns and can also be purchased online on platforms like Flipkart, Amazon, Myntra, as well as the brand’s official website and app.
Mithila Saraf, CEO of Famous Innovations, noted that the campaign is aimed at redefining the brand’s identity in the premium wedding attire segment by showcasing it dynamically and introducing a distinctive “Coffee Gold” colour.
The “Van Heusen Weddings” campaign will be promoted extensively through a 360-degree multimedia plan, spanning television, digital channels, print publications and outdoor advertising. It will also feature prominently during the ICC World Cup on Disney Hotstar, increasing its national reach and impact.