Vinted Launches ‘Re~invinted’ To Celebrate The Second-Hand Revolution
Vinted, Europe’s leading C2C marketplace for second-hand fashion, has launched ‘Re~invinted’, a campaign and interactive website experience supporting its new creative platform, “New Again.”
The campaign highlights the joy of second-hand shopping—finding great deals, selling with ease and embracing sustainable fashion. ‘Re~invinted’ unveils shopping behaviours of millions opting for pre-loved fashion, featuring 32 unique personas like the ‘Negotiator,’ ‘Sneakerhead,’ and ‘Retroholic.’
Backed by real member data, the campaign reveals insights such as:
- 19% of sales start with a DM
- Sellers are most open to offers between 6-9 PM
- Only 30% of members hold 5-star reviews
Users can also take a fun quiz to discover their ‘Pre-loved Personality’ and receive personalized “Vin-sights” tailored to their shopping habits.
Available in the UK, France, Poland and Germany, the campaign aims to drive engagement and redefine second-hand shopping. The ‘Re~invinted’ site went live on February 3, developed in collaboration with Stink Studios.
Emma Sullivan, Creative Director at Vinted, said, “At Vinted, we believe every item deserves a second life. ‘Re~invinted’ is about helping people discover their unique shopping style and make the most of second-hand fashion in 2025 and beyond.”
