VIP Clothing Launches Youth-Focused Yuwa Series In South India
Following the successful debut of Frenchie X in Kerala, VIP Clothing Limited has further strengthened its foothold in South India with the launch of the Yuwa Series, a bold new innerwear collection crafted for India’s style-conscious youth.
Part of the brand’s strategic growth roadmap, the Yuwa Series is designed to resonate with Gen Z and millennials who prioritize comfort, expression, and individuality. The range is introduced under the vibrant tagline: “Confidence Starts with Comfort.”
The Yuwa lineup includes:
- Maxer: Sporty, printed mini trunks for active comfort
- Azure: Sleek, ultra-light printed briefs for all-day wear
- Ascent: Premium mini trunks with all-day support
- Univo: Signature briefs with universal appeal
- One Up: The latest addition – bold, printed long trunks for fashion-forward youth
Sunil Pathare, CMD, VIP Clothing Limited stated, “The launch of the Yuwa Series, including our exciting new product One Up, marks a key step in connecting with today’s expressive and confident youth. The South Zone is vital to this journey, and we’re excited to begin here.”
Devendra Vyas, CFO added, “Youth-centric products like One Up align with our premiumization strategy. This supports our long-term goals of brand elevation and margin expansion.”
With a legacy of over five decades, VIP Clothing continues to evolve beyond its origins in men’s innerwear, now offering a diversified range that includes women’s wear, teen collections, athleisure, and accessories.
