Levi’s Opens Largest Store In India At New Delhi’s Pacific Mall
Levi Strauss & Co., has launched its largest Levi’s store in India and the biggest within a mall globally, located in Pacific Mall, Tagore Garden, New Delhi. Spanning 9150 square feet (approximately 850 sqm), the new store highlights the company’s commitment to the Indian market and aligns with its direct-to-consumer strategy and Asian expansion.
The Levi’s Icon store concept promises an enhanced shopping experience, featuring a three-dimensional façade, indigo-themed interiors, and LED displays with visual animations. The store includes the renowned Levi’s Tailor Shop, offering custom embroidery and distressing for personalized products.
Positioned in Pacific Mall, a premier shopping destination with approximately 1 million monthly visitors, the store aims to attract denim enthusiasts and fashion-forward shoppers. Hiren Gor, General Manager, South Asia at Levi Strauss & Co., emphasized the company’s dedication to providing elevated shopping experiences and a broad assortment of products for a complete denim lifestyle.
The store offers a comprehensive range of men’s and women’s apparel, including classic Levi’s® fits like the 501® and Trucker Jacket, new women’s styles, advanced stretch denim for men, and various tops and graphic tees. This opening reinforces LS & Co.’s commitment to brand expansion and delivering diverse product offerings to its customers.
