Mango Home Expands To Turkey Via Online Channel

Mango, one of Europe’s leading fashion groups, is expanding its homeware line, Mango Home, to the Turkish market via its online channel, mango.com. This expansion aligns with Mango’s 4E 2024-2026 Strategic Plan, focusing on strengthening its value proposition, expanding its reach and boosting sales in both physical stores and online channels.

Founded in 2021, Mango Home is available in five physical multi-line stores in cities such as Madrid, Barcelona and Zaragoza, and in 33 online marketplaces across Europe. The product line includes textiles, decorations and homeware products, now accessible to Turkish consumers.

The launch in Turkey marks Mango Home’s presence in 33 markets, including Spain, France, Germany, the United Kingdom, Portugal, Italy, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, Czech Republic, Denmark, and the United States.

Nuria Font, Director of Mango Home, said, “Offering our homeware line in Turkey is a major step in our business diversification strategy and reinforces our international expansion plan in a strategic market for the company.”