PVH Corp Appoints Fredrik Olsson As CEO of PVH EMEA
PVH Corp. has announced the appointment of Fredrik Olsson as CEO of PVH EMEA, effective Q4 2024. Olsson, currently CEO of Max Fashion, will report to Stefan Larsson, CEO of PVH Corp. He brings extensive experience from his tenure at H&M Group, where he played a key role in expanding the brand globally.
Stefan Larsson praised Olsson’s track record in driving profitable growth and his leadership skills. “Fredrik’s expertise and systematic approach will be crucial in advancing our vision to make Calvin Klein and Tommy Hilfiger leading lifestyle brands globally,” said Larsson.
Larsson also extended gratitude to David Savman for his leadership as interim CEO of PVH Europe. Savman will continue to lead EMEA until Olsson’s arrival and assist with the transition.
Olsson expressed enthusiasm about joining PVH and contributing to its growth strategy. He will relocate to Amsterdam with his family and will be based in PVH’s EMEA headquarters. Olsson holds a Bachelor of Science in Business and Economics and a Master of Science in Mechanical Engineering from Lund University.
