Lenzing Invests EUR 15 Million To Strengthen Its Position In the Global Hygiene Market
The Lenzing Group has announced a fresh EUR 15 million investment to expand production capacity for its premium VEOCEL™ Viscostar viscose fiber at its Lenzing site in Austria. The expansion marks another milestone in the company’s long-term strategy to strengthen its footprint in the global hygiene segment, with a clear focus on sustainability, quality and innovation.
The investment is part of Lenzing’s EUR 100 million modernization and competitiveness program for its Austrian operations, which aims to secure sustainable growth across its specialty fiber business.
“This investment represents a strategic step forward, reinforcing one of the key pillars of our nonwovens business and strengthening the foundation for long-term growth and sustainable supply,” said Rohit Aggarwal, CEO of Lenzing AG.
The new investment will boost production of VEOCEL™ Viscostar, Lenzing’s premium trilobal cross-section viscose fiber, which delivers superior absorbency and comfort in feminine care and hygiene applications. The unique trilobal structure allows for enhanced fluid distribution and higher absorbency efficiency compared to conventional viscose fibers, giving manufacturers greater performance advantages.
“Lenzing’s commitment to delivering sustainable innovation in the hygiene segment is once again demonstrated through this investment,” said Patricia A. Sargeant, Executive Vice President, Commercial Nonwovens at Lenzing. “It’s a clear signal of our long-term growth ambitions and customer-centric approach in a dynamic market environment.”
By expanding VEOCEL™ Viscostar production, Lenzing is positioning itself to meet the growing global demand for sustainable, high-quality hygiene materials. The company continues to emphasize technological differentiation and environmental responsibility, aligning its operations with the needs of brand owners and consumers seeking eco-friendly alternatives in the hygiene sector.
This initiative supports Lenzing’s strategic goals of premium product leadership, circularity, and innovation, while further diversifying its high-value fiber portfolio. With sustainability at its core, the investment reinforces Lenzing’s role as a trusted global supplier to the hygiene and nonwovens industries.
