Alok Industries To Unveil New Retail Architecture At NY Home Fashions Market Week
Alok Industries’ Home Textiles Division will introduce a new retail architecture at its Madison Avenue showroom during the Fall 2026 NY Home Fashions Market Week, scheduled from September 14–17. Developed in collaboration with design partner Studio Heritage Living (SHL), the concept aims to redefine how consumers engage with home textile products in retail environments.
The unveiling will provide retail partners and industry stakeholders with an early look at Alok Industries’ evolving approach to merchandising and consumer-centric retail experiences, reinforcing the company’s focus on innovation beyond manufacturing.
Biji Chacko, COO of Alok Industries, said the company has long driven innovation in fibre and product development and is now extending that philosophy to retail presentation. “This new retail architecture reimagines how consumers experience our home textiles portfolio and reflects our commitment to meaningful retail innovation. We are excited to unveil the complete concept at Market Week,” he said.
Avinash Malani, Divisional Head, noted that the initiative represents a significant step in Alok Industries’ journey toward creating stronger retail experiences for customers and partners. He added that the company looks forward to showcasing the concept and its potential impact on the future of home textiles retailing.
The project brings together SHL’s expertise in product strategy, packaging, merchandising and retail design to create a cohesive retail experience across Alok Industries’ bedding and bath collections.
Disha Shah, Founder of Studio Heritage Living, said the collaboration reflects a shared vision of connecting manufacturing excellence with consumer relevance. “This initiative goes beyond display design. It is about helping retailers tell clearer product stories, simplify purchase decisions and drive stronger commercial outcomes,” she said.
The new showroom concept, including dedicated sleep platforms and bath collections, will be available for preview by appointment at Alok Industries’ showroom located at 105 Madison Avenue, New York, during Market Week.
