Wrogn Targets Rs 600 Crore GMV In FY27

Youth fashion brand Wrogn started FY27 with Rs 125 crore in GMV in the first quarter, a 40% year-on-year increase, and is targeting Rs 600 crore GMV for the full financial year. Its EBITDA loss narrowed 34% during the quarter, according to the company.

Wrogn reported net revenue of Rs 244 crore in FY26. On an adjusted basis, its EBITDA loss narrowed to Rs 38 crore from Rs 54 crore in FY25, while its EBITDA margin improved by 8.5 percentage points. The company said the adjustment excludes a one-time, non-operational expense.

Owned channels have emerged as a key growth driver, with its D2C business and exclusive brand outlets growing 120% year-on-year. Wrogn currently has more than 250 doors across large-format retailers including Pantaloons, Shoppers Stop, Fashion Factory and Centro, in addition to its marketplace presence.

For FY27, the brand plans to expand its owned retail network to more than 100 stores by March 2027. It is also scaling newer categories, with Wrogn Active and footwear together generating an annualised revenue run rate of Rs 60 crore.

Wrogn is backed by Accel and TMRW, the Aditya Birla Group’s digital venture.