Arvind Partners With Circulose For Sustainable Denim Revolution
Arvind, a textile industry stalwart, has joined forces with the Circulose Supplier Network, intensifying its commitment to sustainability and circular fashion. This partnership brings several key features to the forefront:
Circular Material: Arvind’s denim incorporates Circulose, a game-changing innovation from Renewcell. It upcycles cotton textiles and viscose, diverting them from landfills. Renewcell’s advanced recycling process transforms old garments into cellulose pulp, the foundation for new denim. This approach reduces waste and resource consumption.
Quality and Durability: Arvind’s Circulose-enhanced denim maintains the durability, comfort and style of traditional denim, assuring customers of a long-lasting wardrobe staple.
Environmental Stewardship: This denim reflects Arvind’s commitment to environmental responsibility. By recycling textile waste and adopting efficient production processes, it conserves natural resources and reduces waste.
Accelerating Circularity: Arvind has been an active partner in accelerating circularity, integrating recycled and circular fibres into scalable products since 2022.
Fashion Forward: Arvind offers a diverse range of styles, washes, and finishes in its Circulose denim, proving that sustainability can be trendy.
Closing the Loop: Denim with Circulose showcases Arvind’s dedication to closing the loop in apparel production, emphasizing resource efficiency.
This partnership redefines sustainability in the textile industry, offering eco-conscious denim without compromising on style and quality.x
