Allen Solly’s ‘Every Day Is Friday’ Campaign Redefines Fashion Celebration

Allen Solly, the trailblazing casual workwear brand by Aditya Birla Fashion and Retail Ltd., has unveiled its latest campaign, ‘Every Day Is Friday.’ This innovative initiative aims to redefine the joy of fun, freedom and fashion, encouraging celebration every day. The campaign includes a new TV commercial coinciding with the ICC Cricket World Cup, creating a festive atmosphere nationwide.

‘Every Day Is Friday’ seeks to instill vitality, optimism and celebration throughout the week, challenging the notion that enjoyment is reserved for Fridays alone. Known for transforming corporate dressing norms, Allen Solly introduced Friday dressing three decades ago. The 45-second TVC emphasizes the idea that you should not wait until the end of the week to embrace the magic; every day can be Friday if you feel and look great while doing your thing. The campaign underscores Allen Solly’s commitment to providing unconventional fashion for the modern man and woman, positioning itself as the preferred brand for those who embrace life on their terms.

Richa Pai, COO of Allen Solly, stated, “’Every Day Is Friday’ is not just a campaign; it’s a philosophy we wish to instill among professionals. We believe that everyone should feel great every day of the week and not just on Fridays.”