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Apparel, Fashion, Retail

Allen Solly’s ‘Every Day Is Friday’ Campaign Redefines Fashion Celebration

Allen Solly, the trailblazing casual workwear brand by Aditya Birla Fashion and Retail Ltd., has unveiled its latest campaign, ‘Every Day Is Friday.’ This innovative initiative aims to redefine the joy of fun, freedom and fashion, encouraging celebration every day. The campaign includes a new TV commercial coinciding with the ICC Cricket World Cup, creating