Apparel, Fashion, Retail

Jaypore Brings Ajrakh And Kalamkari Together In New Collection

Textile Insights October 27, 2026

Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited, has unveiled A Tale of Two Crafts, a collection bringing together the traditional artistry of Ajrakh and Kalamkari in contemporary apparel. The collection features hand-block prints, nature-inspired motifs and

Corporates

Aurelia Launches WhatsApp-Based Festive Styling Campaign With Ananya Panday

Textile Insights October 12, 2026

Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has launched Styled by Ananya, a festive campaign featuring brand ambassador Ananya Panday, combining personalised styling recommendations with AI-enabled virtual try-on technology on WhatsApp. Launched on October 8, the campaign aims to simplify festive shopping by helping

Corporates

Abhitabh Sinha Promoted To Asst VP At Aditya Birla Lifestyle Brands

Textile Insights August 7, 2026

Aditya Birla Lifestyle Brands Limited (ABLBL) has promoted Abhitabh Sinha to the position of Assistant Vice President, reinforcing its leadership team as the company continues to strengthen its presence in India’s apparel and lifestyle retail market. In his new role, Sinha will be responsible for driving key account management, retail sales strategy, channel

Apparel, Fashion, Retail

Jaypore Highlights 700-Year-Old Tangaliya Craft At Bharat Tex 2026

Textile Insights July 27, 2026

Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail, showcased the heritage of Tangaliya weaving through a live loom demonstration at Bharat Tex 2026. The demonstration was led by Rathod Baldevbhai Jahabhai, a fifth-generation weaver from Vastadi village in Gujarat’s Surendranagar region. Tangaliya is a 700-year-old indigenous craft traditionally

Financial Results

ABFRL Posts 16% Q4 Revenue Growth Led By Pantaloons And TMRW

Textile Insights June 1, 2026

Aditya Birla Fashion and Retail Limited (ABFRL) reported a 16% year-on-year revenue growth in Q4 FY26, driven by strong double-digit growth across its key businesses, particularly Pantaloons and TMRW. The company posted Q4 FY26 revenue of Rs 1,990 crore, compared to Rs 1,719 crore in the corresponding quarter last year, while EBITDA rose 57% to […]

Apparel, Fashion, Retail

ABFRL Launches ‘Wishful’ In Premium Occasion-Wear

Textile Insights September 25, 2025

Aditya Birla Fashion and Retail Ltd. (ABFRL), one of India’s leading fashion houses, has entered the premium occasion-wear segment with the launch of ‘Wishful’, an accessible luxury brand crafted for festive, wedding, and special occasions. Debuting at W stores, Wishful is designed for the modern Indian woman who seeks confidence, elegance, and style in every […]

Apparel, Fashion, Retail

ABFRL Unveils OWND!: A Bold New Fashion Brand For Gen Z

Textile Insights September 18, 2025

Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a bold new fashion brand designed for India’s Gen Z and young, trend-conscious consumers. The launch introduces a fresh proposition, complete with a new brand name, identity, contemporary store layouts, and the hottest trend-driven products tailored to the vibrant and dynamic lifestyle […]

Apparel, Fashion, Retail

Van Heusen Launches ‘VH Evening’ Sub-Brand For Eveningwear

Textile Insights December 23, 2024

Van Heusen, known for premium formal and wedding wear under Aditya Birla Fashion and Retail Ltd, has unveiled its new sub-brand, ‘VH Evening,’ marking its entry into the eveningwear segment for men and women. The line blends sophistication with bold, dressed-up casuals, designed to redefine evening elegance and cater to modern, style-conscious professionals. The debut […]

Corporates

ABFRL And GIZ Unveil Pioneering Circularity Guidelines For Textile Industry

Textile Insights December 8, 2024

Aditya Birla Fashion and Retail Ltd (ABFRL), in collaboration with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), launched India’s first circularity guidelines for the textile and apparel industry at the Sankalp Bharat Summit 2024 in Varanasi. Titled “Stitching the Circle: A Roadmap for Circular Textiles & Apparel in India,” the

Apparel, Fashion, Retail

Allen Solly’s Largest Store In India Unveils New Brand Identity

Textile Insights November 3, 2024

Allen Solly, a leading brand under Aditya Birla Fashion and Retail, has launched its largest store in India in Hyderabad’s upscale Banjara Hills, introducing a fresh brand identity. This expansive 5,300 sq. ft. store, spanning three levels, offers a world-class shopping experience designed to meet the growing fashion needs of Hyderabad’s style-conscious consumers. The new